When Bolortsetseg became a mother, she realized that Mongolian grocery stores only sold unhealthy drinks, sweets, baked goods and snacks that led to illness in children. This motivated her to open her own grocery store in 2022, focusing on selling healthy food, especially for allergy sufferers.
Bolortsetseg works with a specialist doctor and advises customers on food sensitivities. In addition to imported products, the store also sells many products from local manufacturers. Bolortsetseg currently works with 12 suppliers and purchases the goods directly from the traders. She also sells home-baked almond flour bread and other pastries in the store. She mostly visits customers who are allergic to certain foods or people who have been referred by their doctor. Her main sales channel is Facebook, where she is very active and publishes various posts about healthy eating and food intolerance.
Bolortsetseg would like to focus even more on the online channel in the future. With the help of the online store, she can offer and deliver her products to anyone in Ulaanbaatar without geographical restrictions. She is delighted to have the support of the BPN coaching program.
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Employees at the start
Employee potential
entrepreneur sponsorship


