Bagrat has been self-employed in the cosmetics sector for many years. Until now, Bagrat primarily offered manicure and pedicure treatments in his business. However, increasing competition and the associated price collapse in the area of nail treatments put Bagrat under increasing pressure to open up new business areas. In the process, Bagrat discovered hair removal using diode lasers as a lucrative business extension. A procedure that enables fast, painless and permanent hair removal therapies. However, the procedure has the major disadvantage that high-quality hair removal devices from Europe are extremely expensive and the broad mass of Bagrat's customers can hardly afford diode laser treatments.
Driven by his innovative spirit and business acumen, Bagrat set out in search of reliable device components in China and quickly developed his own epilation device, which he tested for months and perfected step by step. The manufacturing costs of the self-developed device are less than a third of the acquisition costs of a comparable device from Europe. The price of a laser epilation treatment was thus reduced from 109 GEL to 49 GEL. A price that is also affordable for the Georgian middle class.
Under the name "Kaiser Epliation", Bagrat plans to open 24 hair removal studios throughout Georgia over the next 3 years and create numerous new jobs. Bagrat is extremely inquisitive and eager to take his business to the next level. Since opening the BPN office in Georgia, he has attended numerous training courses and worked closely with the BPN Foundation to develop his business. We look forward to continuing to support Bagrat with advice and assistance in the future.
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