skin care cosmetics

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Aida A.

Aida lives with her family in Tokmok. Together with her husband, she runs a specialist shop selling Korean skincare products, perfume, and decorative cosmetics. With a great deal of commitment and a keen sense for trends, she has gradually developed into the role of entrepreneur. What began in 2016 without much retail experience is now an established address for customers who value effective products and personal advice.

They initially started out selling soap in a large store, but this concept did not prove economically viable. The turning point came with the discovery of Korean cosmetics. Initially placed on a single shelf on a trial basis, the products quickly proved to be in high demand. The range was systematically reorganized and moved to its own boutique in the shopping center. After the pandemic, the couple seized the opportunity to rent additional retail space and further expand the business.

Project ID

784

Country / City

Kyrgyzstan / Tokmok

Jobs at the start

4

additional potential jobs

3

entrepreneur sponsorship

Training and coaching CHF 250 per month over 2 years

Project description

Today, the company impresses with a carefully selected product range, honest advice, and clear positioning. While Aida is responsible for sales, her husband takes care of accounting and logistics. In the future, employees will work in a structured shift system, accompanied by training and a value-oriented corporate culture.

In the long term, Aida plans to train as a beautician and set up her own cosmetology clinic, offering a professional combination of consulting, treatments, and product sales. Part of the profits will also go toward supporting a soccer project for children and young people. To further develop her brand image, processes, and automation in a targeted manner, she is relying on her collaboration with BPN, thereby strengthening her entrepreneurial skills for the next stages of growth.

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Are there still questions or uncertainties?
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Caroline Flück

Philanthropy Manager
+41 31 305 25 26
caroline.flueck@bpn.ch