Hotel

Kristine's guests at her hotel are mainly foreign individual travelers - mostly middle-class families and couples from Eastern Europe, Israel and the Arabian Peninsula. They visit the hotel during the high season in summer and for skiing vacations in winter. She is also pleased to receive bookings from domestic guests, including families, who visit the hotel mainly in the low season to experience the unique mountain landscape and Swanetian culture.

To generate bookings, Kristine works with the major online booking portals (booking.com, TripAdvisor, etc.), places ads on Google and works with travel agencies. She also reaches domestic guests primarily via social media channels. After 2 lean years due to the pandemic, Kristine wants to increase her hotel's annual occupancy rate to at least 55% over the next 4 years. To achieve this ambitious goal, she wants to improve the quality of service through targeted staff training, introduce hygiene standards and improve the quality of the hotel's own kitchen. At the same time, the hotel interior is to be upgraded with paintings, carpets, etc. There are also plans to build new relaxation areas such as a swimming pool or sauna.