Alexis has a bachelor's degree in banking. After graduation, he received attractive job offers in the banking sector, but his passion for his village was stronger than any offers. He is determined to change the perception of Bigogwe, a beautiful rural village in Rwanda with untapped tourism potential. He began his entrepreneurial journey to publicize the charm and cultural richness of Bigogwe.
In 2021, Alexis founded his company with the aim of counteracting the negative reputation of his village, Bigogwe, created by the genocide against the Tutsi in Rwanda. He began offering a range of tourist tours, including experience days with cows, traditional games, hikes and camping. By highlighting the importance of cattle to Rwandan culture, he aims to offer tourists an authentic experience and encourage cultural exchange. Alexis advertises customers for his tours through social media (especially Twitter), partnerships with local travel agents and online bookings through his website.
His vision is to position Bigogwe as one of the top 5 destinations in Rwanda, attracting both national and international visitors. Alexis firmly believes that culture and natural beauty are universal attractions for tourism. Alexis' business is primarily self-financed and has recently benefited from a government grant for expansion. In the next 5 years Alexis would like to offer a variety of activities and expand his current offering to include rock climbing, for example.
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Country / City
Employees at the start
Employee potential
entrepreneur sponsorship
