Erika studied dentistry and taught while she was still a student and worked as a freelancer on the side. As all her equipment was stolen, she had to work in a call center for 6 months in 2018. There, Erika learned about the possibilities of good sales. Inspired by the power of selling, she worked night shifts for 3 months and started working independently again during the day. Completely exhausted, Erika hired an assistant. Finally, Erika decided to devote herself fully to her business and opened her own dental practice.
To this day, Erika continues to train at weekends. Her professional sales team has helped her to grow rapidly, so that she now employs 25 people in Managua and has opened another branch in Matagalpa. Nevertheless, Erika realized that she needed help to bring order and structure to her business and turned to BPN. She says that creating the business plan was like a big revelation, as she had to deal with many questions that she had never asked herself before.
With the newfound clarity about her finances, Erika is now also much more self-critical and sees how much work still lies ahead of her. In the future, she would like to open more branches and offer her services to international tourists. Erika also wants to modernize and take advantage of the digital opportunities in her field.
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entrepreneur sponsorship
