Textile printing

In his own company, he began to offer not only textile design, but also textile printing using the sublimation process. In this production method, ink is printed on paper, which is then placed on the fabric and incorporated into the fabric with hot irons. Unfortunately, his 3 biggest customers jumped ship and started their own production. This forced Rafael to develop a new sales model. He now offers a kind of club membership for small businesses to retain customers and provide them with support that they would otherwise not be able to afford or have the necessary knowledge. Rafael develops an attractive selection of garments and provides a digital catalogue. A club membership is required to order.

Rafael realized that he needed support with business organization, financial control, and strategic direction. That's why he turned to the BPN Foundation. Rafael reports that his mindset has already changed since working with BPN. With clear goals in mind, it will be easier for him to achieve them. For the future, he plans to make textile production more attractive for larger shops and schools with creative complete solutions and larger sublimation formats.