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Aisuluu W.

Aisuluu has several years of experience in the tourism industry and in hosting international guests. Through her studies in Chinese language and literature, as well as her practical experience as a tour guide, she has developed extensive language skills, intercultural competencies, and a good understanding of the needs of foreign travelers.

As part of her collaboration with Chinese companies, she helped clients organize trips, hotel reservations, and transportation. In the process, she recognized a growing demand for professionally organized and customized tours. This experience led to the idea of starting her own tourism company.

In 2019, she founded a travel company together with partners. The first season went well before the COVID-19 pandemic severely limited business operations. Despite this challenge, Aisuluu stayed committed to her business idea, continued to work as a tour guide, and gained additional experience. Since 2023, she has been actively welcoming international guests again and is continually expanding her offerings.

Aisuluu stands out for her customer focus, flexibility, and intercultural competence. She understands both the expectations of international travelers and the cultural nuances of her home country. This enables her to create personalized and authentic travel experiences.

With support from the BPN program, she hopes to structure her business more professionally, strengthen her management skills, and establish clear workflows. Another priority is expanding the team and improving the distribution of tasks. Her long-term goal is to build a financially stable and sustainable tourism business that supports local communities, creates jobs, and contributes to the development of responsible tourism.

Project ID

799

Country / City

Kyrgyzstan / Bishkek

Jobs at the start

4

additional potential jobs

8

entrepreneur sponsorship

Training and coaching CHF 250 per month over 2 years

Project description

The project develops and organizes customized trips in the Kyrgyz Republic. The focus is on authentic experiences that introduce guests not only to the country's diverse landscapes but also to its culture, traditions, and the daily lives of the local people.

The offerings are aimed at international travelers from China, Europe, and other countries. They include, among other things, horseback riding tours, stays with local families, and interactions with local communities. The trips are flexibly tailored to the interests and needs of the clientele. Customer acquisition is primarily driven by personal contacts, referrals, and international networks. In the future, the company plans to make greater use of digital sales channels, targeted marketing initiatives, and tourism trade shows.

A distinctive feature of the project is the combination of professional organization, personalized support, and authentic cultural experiences. At the same time, local families and service providers are involved, thereby creating additional income opportunities.

The company is currently in a growth phase. The next step in its development involves building a reliable team, streamlining processes, and developing standardized, flexible itineraries. The long-term goal is to establish a sustainable tourism company that strengthens local communities, creates jobs, and contributes to the development of responsible tourism.

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