Hotel

The hotel, which operates during the summer months, comprises 60 guest rooms, a restaurant with bar, a conference hall, an outdoor pool, a football and basketball pitch and indoor and outdoor children's play areas. Dali primarily addresses two target groups with its hotel operations. In the main holiday season, these are primarily families with children, younger couples and small groups from Russia, Ukraine, Belarus, Kazakhstan, Armenia and Azerbaijan. Since the introduction of low-cost flights to Kutaisi, guests from Central Europe have also increased. In the low season, the hotel focuses primarily on business tourists by organizing meetings and conferences.

The hotel has a loyal clientele, but still has potential to increase its occupancy rate. In addition to special offers on the hotel website and above-average reviews on "Booking.com" and "Tripadvisor", regular posts on the hotel's own social media accounts are intended to increase awareness of the hotel and the desire for vacations on the Black Sea. The spacious hotel area also offers potential for expansion. Dali could imagine adding an in-house spa, a fitness and entertainment room and an additional conference and banquet hall. At the same time, Dali would like to gradually renew the furnishings of the hotel rooms and set up a larger reception area.

Dali is hard-working, eager to learn and has a clear vision of how she wants to take the family business forward. She has already attended BPN training courses on "Business plan" and "Marketing". She would also like to take advantage of BPN's personal coaching and position the hotel even better on the market.