Fruit farm

Nikoloz G.

Nikoloz G. is 43 years old and a true pioneer. As a businessman who has already gained experience in other sectors, he cultivates mirabelle plums, plums, apricots, peaches, nectarines, table grapes and cherries on the 30-hectare family estate in Gurjaani. These include varieties of flat peaches that are completely new to the Georgian market, as well as early and late-ripening nectarines.

Project ID

060

Country / City

Gurjaani / Georgia

Jobs at the start

23

additional potential jobs

6

entrepreneur sponsorship

Training and coaching CHF 250 per month for two years

Project description

In order to always have access to the latest varieties and seedlings, Nikoloz has gradually built up a network of contacts with producers in Turkey, Spain and the USA in recent years. To date, he has mainly sold his products via premium agro markets, achieving sales prices that are many times higher than the market value of standard mass-produced goods. His solvent customers come from Tbilisi and Batumi. Nikoloz is now gradually building up his own brand in order to increase awareness of his company and gain further market share. He is also thinking about opening a sales outlet and wants to gradually replace less profitable varieties with new seedlings. Further development steps planned in the business plan developed together with BPN include drip irrigation systems, hail protection nets, the construction of a cold storage facility and a greenhouse for growing new seedlings. The company currently employs 8 full-time staff and 15 seasonal employees.

As befits a good pioneer, Nikoloz was looking for modern, European-oriented business management training, which he found at BPN. He has also already made extensive use of the coaching services on offer.

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Caroline Flück

Philanthropy Manager
+41 31 305 25 26
caroline.flueck@bpn.ch