Shoe production

Sharifa is an entrepreneur who has turned her passion for fashion and social engagement into a growing business. After losing her job during the COVID-19 pandemic, she used this turning point to dedicate herself to her long-held fascination for shoe design. With the goal of increasing the presence of women in male-dominated trades, she taught herself the craft of shoemaking and began producing stylish, durable and affordable sandals for middle-class families.

With a degree in business administration and professional experience in customer service, Sharifa initially founded her company alone. Thanks to her determination, the business grew quickly - today she employs 12 people, mostly young women. Production takes place in a three-room workshop, while sales take place in the company's own store in one of Kigali's busiest shopping centers. The brand is known for its fashionable designs, customer focus and solid quality.