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Bella is a determined and passionate entrepreneur. She is committed to revolutionizing Rwandan women's awareness of their natural hair by developing natural hair care products. During the 2020 pandemic, Bella was unable to go to a hair salon to straighten her hair, which inspired her to embrace her natural hair. However, this path was not free of obstacles. Bella had various problems taming her frizzy hair and tried different products in hopes of finding a solution. Driven by her personal experiences and the awareness that many other people struggle with similar problems, Bella began to develop natural hair care products for afro-textured hair and, after intensive research, began producing her own care products.
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