At the young age of 33, Laetitia already has 12 years of experience in the fashion industry. She discovered her passion for fashion when she was invited to a model casting by a friend during her school days. The first time she appeared as a model in a fashion show, she felt reborn and from then on was obsessed with modeling. Laetitia started modeling at the age of 19 and later also worked as a saleswoman in a fashion store in Rwanda before starting her own fashion company.
As a model, Laetitia has taken part in major fashion shows in Rwanda, Dubai, Europe and the USA. Laetitia was already impressed by the creative designs of Rwandan fashion designers, but was dissatisfied with the workmanship of their products. She noticed that there was a lack of attention to detail, which probably prevents Rwandan fashion pieces from reaching the global market.
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