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Maria B.

At 34, Maria can look back on a remarkable entrepreneurial journey. After studying finance, she started her career at a bank, where she gained valuable experience in dealing with numbers and structures. However, a work assignment in Panama proved to be a turning point: there she discovered a diverse range of specialized products for curly hair, a concept that appealed to her personally and that she missed in her home country of Nicaragua.

Back in Nicaragua, she began importing selected products for her own use in 2020. This unexpectedly led to a business idea: a producer offered her the opportunity to take over distribution. She built up her presence on social media and quickly gained enthusiastic customers. Demand grew, and soon her community wanted not only to buy products, but also to receive professional advice and guidance on how to use them. She responded flexibly, producing videos and offering personal consultations.

Project ID

530

Country / City

Nicaragua / Managua

Jobs at the start

additional potential jobs

entrepreneur sponsorship

Training and coaching CHF 250 per month over 2 years

Project description

During her pregnancy in 2022, she decided to give up her banking job and devote herself entirely to her passion project. With a loan of $1,000 from her father, she invested in her first equipment and set up a hairdressing salon in her home. Through online training courses, she increasingly specialized, particularly in cutting curly hair, and continuously expanded her range of services.

In 2024, she opened her first restaurant and hired employees. Growth continued to accelerate, leading to the opening of a second location in September 2025. With this success, she also recognized the need for professional management. In the workshop at BPN, she gained important insights into financial management and sharpened her vision: sustainable growth, her own academy for training specialists, and the expansion of a specialized range of services for demanding hair and problematic skin, always with the aim of combining quality and control.

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Willi Helbling