Educational Services

Asel A.

Asel is married, 40 years old and has two children. She has two university degrees; as an English translator and as a journalist. Asel has many years of experience as a journalist (15 years) and has worked at media agencies such as MIR, Internews and Kaz Today. Thanks to a video on the Internet, Asel had the idea to open an educational center for arithmetic and mental arithmetic.

Project ID

564

Country / City

Kyrgyzstan / Bishkek

Jobs at the start

6

additional potential jobs

5

entrepreneur sponsorship

Training and coaching CHF 250 per month over four years

Project description

She began to contact and consult various schools of mental arithmetic in Kazakhstan, Russia and other countries. Today Asel is a successful businesswoman, general director and sole founder of her company. Her husband is a financial specialist by profession and does the accounting.

Asel's company specializes in educational programs that develop the intellect of children between the ages of four and 16. Her company acquired a franchise from the Russian company "Smartum". The training programs help children to develop their potential and increase creativity and thinking speed through innovative training. The aim is to develop both sides of the brain. The method is already working in 12 countries around the world. The advantage over many other schools for mental arithmetic is that the "Smartum Academy" gives children access to an online program. Thanks to this program, a registered child can learn independently at home and earn points (stars).

Asel's company trains children in four areas: Mental arithmetic (mental arithmetic) promotes speed of thought. The children develop mental skills and creativity through arithmetic calculations with special calculating boards. "Liberica" develops the work of the brain and accelerates reading and comprehension. "Memoria" develops memory and increases the ability to process different information. "Speedcubing" involves assembling a cube and encourages quick task solving.

Over the course of two years, the company has opened a total of six branches in Kyrgyzstan (Bishkek, Talas, Naryn, Osh, Balykchy and Alabuka) and now employs six people. Over 1,000 children have been trained since the company was founded.

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Caroline Flück

Philanthropy Manager
+41 31 305 25 26
caroline.flueck@bpn.ch